STONE ISLAND 丨 The one that was bought by the tidal boy is actually not a trend brand?

cheap stone island

When you mention this “cheap stone island”, you may already be familiar with the trend information. However, you may not know that Stone Island, which is now being sought after by “Fashion Play”, is an “outdoor brand” that will appear in the “Daddy District” in shopping malls more than 10 years ago. The reason why it is regarded as the positioning of business and leisure type clothing, because its pricing is indeed not low, and secondly, if you do not understand the uniqueness of the fabric, it will be considered too low-key and general, will not leave people Impressed, and there is no difference with those golf brands.

Most people who have known Stone Island in recent years think that it is a trend brand brought up by Supreme. In fact, do you know that its creator is known as the “father of outdoor clothing”? Why is Stone Island able to move from a high-end outdoor function brand to the street trend, and let the compass armband become a symbol of the cult symbol?

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With these questions, let us join this “stone island” that you are familiar and unfamiliar, look at its past and present, and explore such a problem:

“What? Is Stone Island not a trend brand?

*Stone Island 2018 SS Collection from Beijing SKP

Styling& Photo by MiLK

Basic Info Getting Started Tips

Brand: Stone Island

Founder: Massimo Osti

Director: Carlo Rivetti


As a long-established fashion town, Italian fashion designers may not be able to say anything, but Massimo Osti is less “Bigger” than other Italian gods. The reason why he said this was because he had previously created a brand called C.P. Company because of his personal preference for tooling and military related elements.


About C.P. Company has to go to another story, so this time first press the table, only its “child”. Stone Island was born in 1982, and it was originally an experimental series that was tried as a branch of the C.P. Company, and later developed into a complete independent brand due to the originality of innovation. Of course, compared to the design of cutting, style and other design, the weapon that really makes Stone Island unique is still “fabric”.

Massimo OstiMassimo Osti died in the 10 years between the surgeon Stone Island, Stone Island lay to clear roadmap, so that today the main reason people Carlo Rivetti enough to leave him a valuable asset to continue to flourish, reflective jackets, thermal Inductive color-changing jacket, PU all-weather jacket, double-sided anti-wear jacket and double-layer jacket with detachable lining…etc. The design concept that is not fresh today is almost thanks to the experimental spirit of Massimo Osti. The current hot situation, saying that Stone Island is a high-end functional clothing brand may be more in line with popular knowledge, but the actual identity of it I think should be defined as “material laboratory.”

Original version Telastella

Under the family-run operation of Carlo Rivetti, Stone Island focuses on the development of unique raw material production technology with free and unrestrained creativity. At the cost of recruiting professionals to dye and reprocess fabrics, the dyeing technology is just right. In order to create a boutique with a new original style, the challenge of material and structure is constantly being challenged. In recent years, through the help of celebrities and all the big couples, Stone Island has reached the peak again. Nowadays, the online community also has “Stoney”. the new generation of young supporters, today’s garment industry keywords such as’ 90s pop elements, Urban Sportswear, really want it retroactive, also known as the “outdoor clothing godfather” Massimo Osti is inseparable relationship, regardless of cultural background about brand The technical strength of the track or pragmatic side, Stone Island’s red is not a fluke.

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Things You Should Know

From the beginning of military and tooling to the field of raw materials research and development, and then to establish the outdoor function brand label, it seems that “Shou Shoufen” buried Stoneland, how to go all the way to clear but also seem to kill the Quartet What about the alternative? Some people think that it is a nostalgic old-fashioned returning soul, or simply a cyclical burning point. In fact, it is only necessary to review past trajectories, and history can explain everything.

01 Paninaro

Before the current Cyberpunk and high street style, Stone Island was first put on the fashion stage. It was the 1980s “Paninaro”, which was a popular symbol of overseas brands. It was really just wearing quality and wearing. Experience), as well as the British football rogue uniform culture known as “Casuals” (wearing the standard to facilitate the identification of “enemy” in the first place).

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The target clusters that are quite different from today’s, but also the cyclical context of fashion trends, must be built through subcultures, so that the strength of the brand that can withstand the times can be continuously regenerated.

02 Drake & Travis Scott

cheap stone island brand fan Drake

The rap star Drake is well-known Stone Island “small prince with goods”, often used in a full set of equipment to show off the major occasions, is the pioneer of the brand awareness, and the upper body of Travis Scott, which is highly sought after by the new generation. Stone Island’s substantive influence extends to a wider range of popular culture. The celebrity-driven effect also triggers the exploration and normal reporting of the media position. Once this “unknown” cult atmosphere spreads, it is entering the field of fashion. Opportunity.

03 Team Up With Supreme

Supreme has always been very good at the background of the partners, and rarely only for commercial hype, the intention to pay tribute to the classic subculture always allows the new and old buyers to play more. With the trend of high-end fashion boutiques moving closer to the street culture, the Stone Island, which is closer in physical fitness, is just in a comfortable position, and it can be logically moved between different classes of markets and target people. Become the darling of the major units on the operating surface.

04 Team Up With Nike

Using the classic Windrunner jacket as a carrier, it is a collision of innovation and craftsmanship. It not only integrates Stone Island’s military and outdoor elements, but also uses Hyper Light Membrana and Membrana 3L TC nylon fabrics. Based on the convenience of the portable function, the jacket can be stored in the left pocket of the body and converted into a back pack.

Another unfortunately cool version of the collaboration in the Lunar New Year was Saker Dart, which was produced in two ways: silicone printing and special engineering printing. (In fact, this version is quite sincere)

05 “Stone Island Archivio”

& “Ideas From Massimo Osti”

On the day of the 30th anniversary of the brand’s founding, the record yearbook “Stone Island Archivio 982-012” was published, which fully presented the unique representative items and historical trajectories of the brand for 30 years, and explained its cultural background and core values from an official standpoint. The 644-page heavyweight content explains why Stone Island is so unique. After the death of Massimo Osti, the Osti Archives published the book Ideas From Massimo Osti in 2013, detailing the key design and creative materials that he had worked on in his career, which laid the rules of today’s fashion industry.

06 The Massimo Osti Archive

As an indicative menswear trade show in London, Jacket Required also co-ordinated with Proper Magazine last year a theme show to Massimo Osti to commemorate the revolutionary key works of Massimo Osti’s career, which was passed on to the public. Massimo Ost devoted his life to the concept of experimentation and innovation, commemorating his great contribution and far-reaching influence to the entire garment industry.

2018 Spring Summer Collection

*Stone Island 2018 SS Collection from Beijing SKP

Styling& Photo by MiLK

After the simple spread of the previous page, of course, it is impossible to fully detail the various fabrics and works of Stone Island in the past 30 years. Would it be better to catch up with this season? Stone Island’s Spring/Summer collection captures the modern Polish military uniform concept as the main linetone. Focus on the original camouflage created by the crocodile skin texture, and the 50 Fili Alligator Camo series. Another maritime theme spur “Marina” continues the low-key but complicated production. Thinking, the “Shadow Project” is also playing a very simple language this season, which makes the design of the slightly complicated function more refreshing.

Item Name : 50Fili Alligator Camo Jacket

*Stone Island 2018 SS Collection from Beijing SKP

The theme crocodile camouflage is fully presented in a jacket, long-sleeved top, shorts, etc. The crocodile pattern is hand-painted first, re-imaged after remake, multi-channel production process, 6-segment printing technique, 5 times pigmentation, 1 color urethane gelation effect, giving it a distinct visual effect in light and dark. The jacket style is made of lightweight Light Cotton-Nylon Rep material, which shows its ingenuity.

  • As the key fabric of this season, crocodile camouflage Alligator Camo launched two color combinations

*This crocodile camouflage was inspired by Polish AirbournCamo Jacket, which the Polish army used to serve.

Item Name : Shadow Project

NylonMetal Spider Jacket

*Stone Island 2018 SS Collection from Beijing SKP

Styling & Photo by MiLK

“Shadow Project” is a branch line operated by Acronym designer Errolson Hugh, maintaining the brand’s consistent high-end functionality, incorporating more colorful and lightweight materials, and the “Spider” jacket made by the signature material Nylon Metal exists. The feeling is very strong, the appearance is similar to the flying jacket version, the surface is mixed with metal paint to repeat the color of the polyurethane, so that the surface of this jacket not only has a metallic luster, but also has a spider-like visual effect, which is true.

Errolson Hugh, active in the field of functional sports, was invited by Carlo Rivetti in the 2000s to create the Shadow Project branch of Stone Island, designed with Parseq – compressible, resistant, close-fitting, lightweight, and given him unlimited creation. space.

Item Name : Membrana3L TC Jacket

*Stone Island 2018 SS Collection from Beijing SKP

Styling & Photo by MiLK

Previously working with Nike Windrunner shines on this Membrana 3L TC material, which is made up of three layers of lightweight, high-performance fabric: matte nylon with a polyester layer on the outermost layer. The expertise of Stone Island dyeing gives the garment a superior look.

Item Name : Marina 50 Fili +

Folded Marina Print Jacket

*Stone Island 2018 SS Collection from Beijing SKP

Styling & Photo by MiLK

The “Marina” spur line is based on the theme of nautical elements. This season’s Folded collections are made, colored and folded, and the unique hand-printing process is used to obtain unique and unique patterns. The prints of each garment are deliberately made into different effects. There will be exactly the same two pieces of clothing, and the words Marina are then transferred in red to the top of the item.

2018 Fall Winter Collection

Just a few months ago, after exposing the avant-garde experimental series “Prototype Research Series 03”, Stone Island has also released the “Icon Imagery” series of Lookbooks this fall and winter, once again showing the brand’s strong material technology. All-in-one jackets and interiors in One-Tone uniform color are used as the main axis, using Dyneema-bonded leather, faux suede, Gore-Tex, anti-hardened linen outer layer, and cotton-like velvet down. Of course, there are also iconic color-changing materials. The darker metallic color is used in the tiger-like camouflage and reflective series of industrial elements.

Speaking back to Stone Island, a functional outdoor brand that has been focused on fabric development for more than 30 years, let us know the realm of various fancy play fabrics. Looking at the surface of Stone Island can reflect such a wild experimental spirit, Massimo Osti has made a kind of For fabrics, the jacket must be made twice as large and then washed to the correct size. However, Carlo Rivetti said in an interview at Stone Island headquarters. “If I want to choose a representative jacket, I can’t do it. Every one is unique. Everything makes me feel very good. Ok, it makes me feel alive and it is very lucky to make it.”

“Stone Island is an outdoor brand that brings the trend of experimental performance.”