STONE ISLAND is a brand that makes Drake crazy.

The origin of the functional wind is the concept of cyberpunk proposed by William Gibson in 1984. This force spreads rapidly and expands to become the current functional wind. So what is the functional wind? In the past, the outdoors was outdoors, and the trend was the trend. But now the two have a collision fusion, and the outdoor wear has been redefined under the exquisite tailoring of popular styles.

“Functional wind” is the hottest style of wear in recent years. This force spreads rapidly. As the most important equipment of the functional wind, the big pocket jacket must be among the best. It not only marks the image of the functional wind, but also has a very high-tech Incorporating and unique cutting design techniques.

They use a variety of pockets, high-tech fabric rope clasps and masks that you can imagine to make you look like a cosmopolitan.

Cheap Stone Island can be said to be a veteran function brand.

In the early years, it can be said that it is a European football hooligan uniform, but it also gives the brand a richer history and a greater public relations effect.

Everyone knows Stone Island, probably after the joint cooperation with Supreme, the street faucet in 2014, and the joint name with Supreme for four consecutive years, making Stone Island red.

Co-named with Nike lab and PORTER.

In the design of Stone Island, you will find it easy to find some high-tech or military materials, and put the thermal technology color-changing technology into the joint item, causing a lot of sensation in the circle.

This originated in Italy, walking in the forefront of British street culture and fashion, and has long been popular in the United States, so that Drake, Travis Scott and other stars ICON frequently come to the top.

This compass’s iconic armband logo does not appeal to you.

Newly bought Stone Island, are you willing to wear a fight?

You may not love the trend, but there are indeed a group of people in the world who will regard cheap Stone Island as a “wearing suit”. Although it is not good to wear a little bit… maybe you will say that this group of people is the brain. Did you get into the water? What kind of people will deliberately put on Stone Island … to fight?

If you have seen the push we sent the day before yesterday, you should know that there are a group of people in the world called Hooligan. I don’t know anyone else, but they will…

This thermal color-changing windbreaker, dreams of whether there is demand (Source: supreme new york)

In the street fashion circle, everyone knows Stone Island, more or less from its joint name with the cosmic street brand Supreme. In addition to the iconic compass armband, which is nicknamed “The Stone Island” by the domestic hipsters, the most impressive thing is the price of thousands of dollars, which is not to be respected. Of course, the Supreme series with Supreme is also infinitely close to the price level of the real brand. At the Supreme selling price, even if it is not the most expensive, it is at least the top.

Therefore, if you have a Stone Island, everyone just wants to take pictures, concave shape, quietly be a beautiful young boy, for the trouble of fighting and hurting clothes… Don’t tease.

Although it is a movie, it is also a realistic plot (Source: “Green Street Hooligans”)

But more than 20 years ago, Hooligan, who was passionate about football (more accurately, should be “living”), has already put on Stone Island, but “photographing and playing handsome” is not their ultimate goal…

The violent elements on the football field are also fashionable?

“Green Street Hooligans” stills (Source: “Green Street Hooligans”)

The previous “spoiler” picture comes from the film “Green Street Hooligans” in Hooligan, England. The eye-catching friend must have seen the Stone Island jacket. You may ask: As a diehard, isn’t it necessary to wear the home team’s jersey? But whether in the movie or on the actual court, these buddies are not so big, not only to avoid the police, but also to easily get into the opponent’s camp to do things (be aware that if you wear the team uniform of your support team, very It is easy to be “snapped” or even “group”. It is the so-called “little clever” of Hooligan in the UK.

The first feeling, which one looks more like a rogue? In fact, the right side is the standard of Hooligan (Source: google)

At that time, Stone Island could have little to do with the words “function” and “trend”. There was only one identity certification – who is Hooligan, and the Stone Island is the Hooligan, the iconic brand of Hooligan. More than one. This is a type of dressing style that extends from the English football hooligans. It is called Casual, and later forms a subculture that is unique to Hooligan and has a unique set of “uniform language.” Of course, the “leisure style” in your understanding is still not the same definition.

Look at the picture (Source: Pinterest)

Britain has never lacked these subcultures and derived “subdued languages”. Especially after World War II, various subcultures began to sprout under the background of British society. In the mid-1970s, there was another group called Perry Boys. As you can see from the name, this group of people is wearing the symbol of Fred Perry. To create this kind of look, you only need a piece of Fred Perry V neck hood. A shirt or a Polo Tee, a pair of tight-leg jeans and a pair of brand-name sneakers (mainly adidas), the standard hairstyle is a style called Perry Haircut, probably the kind of The Beatles.

Peter Storm is famous for this windproof Anorak (Source: Awaydays)

In the mid-to-late 70s, Liverpool fans who first led the casual dressing trend, they began to dress differently from other England club fans – Peter Storm jacket, straight jeans, adidas sneakers, for the simple reason. They were the best team at the time, so they had the opportunity to go to other European countries to participate in the competition. The fans who played with the team undoubtedly became the first group to receive European fashion brands. To put it bluntly, the club is eager to compete, so there is a chance to go to the opposite side of the English Channel to see the world outside, and the fans will follow up.

Very British shirt, Polo base, and adidas sneakers on the feet, then nike is just an unknown small brand (Source: “Awaydays”)

Among them, the movie “Awaydays” (has to vomit the Chinese translation of this film – “Relaxation Day”, in fact, everyone who watches the ball knows that awaydays refers to the away game day, and the whole movie is not “relaxed”. In the end of the 1970s and early 1980s, Hooligans, their gang, The Pack, is marked by green anorak, jeans and adidas sneakers. Every time you are away, you should take a train and drink a small wine to watch the ball. By the way, I will play with the home team.

Casual This style didn’t have a specific name at first, but it was simply dressed as a fashionable fan, but as the 80s became more and more club fans, it became a fan in England. The widely recognized ethos, especially the subcultured word Casual, came into being.

According to the early news materials, Casual is wearing some expensive sportswear, buying the Italian designer’s brand, and now chasing the Logo trend, then the logo with a logo on the chest, Track Suit and other clothes must be Best Items. . For a time, these brands appeared on Hooligan – FILA, Sergio Tacchini, ellesse, DIADORA and so on.

Look at their clothes, not the retro sports style that is very popular nowadays, but the frame to be hit is still to be hit (Source: ifrm)

Gosha Rubchinskiy’s work is simply God’s restoration Football Hooligan (Source: Masha Demianova)

It is not difficult to understand why Gosha Rubchinskiy’s retro football series has cooperated with FILA and Sergio Tachinni brands. In fact, they are not randomly selected…

The shoes are a lot more, the Nike and Converse are very lonely (Source: nss)

Interestingly, many of the children who chase the Casual wave are working-class people. In the face of a track suit of more than 100 pounds, of course, there is no money to buy. One of them is daring and still threatens the store with a knife… I believe everyone Both have experienced rebellious adolescence and the stage in which parents don’t buy. In these experiences, the world is the same.

It seems that I found out that Hooligan would choose to wear the C.P. Company’s intentions, not only to cover the face, but also to prevent smoke bombs (Source: google)

Since the 1990s, Casual’s “uniform language” has changed a bit. Football hooligans began to wear the brands Stone Island, CP Company, Burberry, and Aquascutum, in describing the football smashing films “Green Street Hooligans” and “The Football”. In the Factory, the “compass” logo on the sleeves of everyone’s jackets is a representative symbol.

Paninaro (Source: Google)

Archie Maher, founder of the famous vintage Stone Island retailer Arco Maher, said in an interview: “In the UK, many people know that Stone Island is through Casual – a group of football fans who are passionate about designer brands – taking Stone Island from Italy and others. European countries brought back to the UK. Soon, this became their signature brand, and they were confident in wearing the whole person. But the first thing to put Stone Island out of its own style was in the mid-80s, a group of rich people from Milan, Italy. The second generation of young people (known as Paninaro, named after the famous Milanese coffee shop Panino cafè), they love to wear CPCompany, Moncler and Timberland, and also love to ride a motorcycle.”

Standard configuration for Casual

As if I saw the scorn chain, Supreme ain’t casual? (Image above: @supercasual_)

Open a few well-known Casual Instagram accounts, all of which are Stone Island. If you don’t know the origin and development of this subculture, you really think that European fans are now starting to mix the trend…

Some Hooligan Firm, even use Stone Island’s compass design on their own logo.

Although this badge is not very clear, this style is no stranger (image source: google)

Aberdeen Soccer Casuals

The Hooligan organization of the Scottish team FC Aberdeen was born in the 1980s. They were the first Scottish Casual group and, of course, insisted on the stadium violence for more than 20 years.

If Liverpool is the first place in England to produce Casuals, then Aberdeen is the pioneer city of Scotland. Perhaps because of the Aberdeen and Liverpool European Cup competitions in October 1980, fans from Scotland first saw visiting fans in “fashionable” sportswear, unlike their traditional red and white (Aberdeen team color) )clothes.

Aberdeen fans, Stone Island wears (Source: bpcasual)

But things changed very quickly. Aberdeen fans finally had the opportunity to go to Europe to watch and shop like the Liverpool fans in 1983. In the Champions League competition, Aberdeen first defeated the Bayern Munich and later in the final in Gothenburg. Defeated the more powerful Real Madrid. Then next year they broke into the semi-finals. In the past two years, Aberdeen fans have gone to Germany, Belgium, Sweden, Hungary and Portugal, not only bringing back the honor of the team, but also bringing the most fashionable clothing brands back home.

This is very obvious (image source: google)

Curva Nord

Looking at this flag, it’s not hard to feel how brave this love from Lazio’s Ultra organization is to Stone Island. Although they are all from Italy, Curva Nord has shown an extraordinary love for the football subculture from England, not only in the way of cheering, but also deeply affecting their dress.

In the ball-watching area of Curva Nord (usually in a game, the main and visiting teams, different fan organizations will have their own viewing area, to facilitate the formation of a huge momentum, and secondly to prevent the occurrence of fighting), they will give their members Distribute a “watching dress guide”, especially to separate the Roman fans from the “junk” style (Lazio and Rome are rivals in the same city, and the fans on both sides will certainly not look at each other). “Our dress is a mirror of the position,” said Curva Nord’s main brain. Take a look at this “guide”:

Curva Nord member match guide (Source: nss)

Clark, New Balance, adidas shoes are ok, but football spikes and bright colors can not be worn; pants, classic tailored jeans can, suit pants are absolutely not good; fans scarf is very elegant, the correct way is to Neck, can not be tied to the arm or waist; only classic brand sunglasses such as RayBan, Persol can be worn; Mo Xigan hairstyle, small bag is absolutely forbidden…

There are still a lot of things, don’t you just watch a ball or fight a frame.

It looks like a football hooligan (Source: ifrm)

Although Casual is a subculture from the United Kingdom, because brutality is hardly liked by anyone other than the group itself, it is undeniable that this is indeed part of the daily life of the British. “The mainstream fans are disgusted with their violence. Sociologists can’t find any positive words to describe them. Even the brands that Casual likes want to stay away from this group. Unlike Punk and Mods, the academic world basically does not pay attention to Casual, but they You should try to understand.” Stuart Cosgrove, a well-known football media person, expressed his opinion.

I feel that this Burberry is about to splash a blood (Source: housinghoodbrands)

In fact, the development and popularity of many subcultures are accompanied by alcohol, violence, eroticism and even drugs. Punk and Skinhead are the best evidence. We cannot completely deny it. After all, “existence is reasonable”, but these are related to youth. The release of hormones and even the release of nature is also an important manifestation of human beings.

Purely a joy, Gua Shuai is a serious football practitioner (Source: bleacherreport)

Anyway, at least in the case of wearing Stone Island, Casual should lead us for 20 years.

Stone Island (Italian Island) Italian high-end sportswear brand

Stone Island, Chinese can be literally translated as: cheap Stone Island, founded in 1982, created by the heavy-duty military enthusiast Massimo Osti to create the top Italian casual wear brand.

Stone Island’s products are characterized by unique research on fibers and fabrics, and are designed with innovative design. Currently, they are focused on functional apparel. The products mainly include: coats, sweaters, T-shirts, down jackets, jeans, shoes and so on.

In 85 years, the brand introduced the military cotton “Raso Gommato”, which has a polyurethane coating on its surface or underneath. Since then, this is not just a fashion, Stone Island has become the target of everyone’s enthusiasm. Young people in Italy feel that Stone Island can bring them irresistible clothing and show their personality.

In the early 1990s, “Ice Jacket” appeared, and thermal materials began to be used on clothing. Through the change of body temperature, the change of ambient temperature will bring the concept of “discoloration” above the color of clothing, which has become one of the signatures of Stone Island and is still in use today. In the late 1990s, a new type of nylon canvas appeared on the choice of apparel materials to further improve wear resistance.

2012 is of great importance to Stone Island and celebrates its 30th anniversary. Stone Island has thus created three iconic garments, each representing the historical significance and methodology of Stone Island’s authoritative fashion.

Stone Island’s brand history is not too short, why has it been well known in recent years? This is to be praised by the “functional wind” of the street fashion circle.

“Functional wind” is one of the hottest styles of wear in recent years. As the most important equipment of the functional wind, it has a very high-tech integration and unique cutting design, which has both function and beauty, and has strong charm.

In addition to Stone Island’s own design and efforts, the collaboration with other street brands has directly expanded the influence of Stone Island. For example, since 2014, the joint name of Supreme, the first wave of the universe for four consecutive years, has made Stone Island red and purple. Others include brands such as adidas, NIKE ACG, and New Balance. Joint planning.

However, it is not uncommon for Stone Island to be able to integrate into the trend circle with the tops and pursuits of a star. Speaking of the star that can best be brought to Stone Island, the non-rapper superstar Drake (the male duck) is a different item on Stone Island in many occasions. Travis Scott’s upper body, which is highly sought after by the new generation, extends Stone Island’s real influence to a wider range of popular culture. Once this “unknown” cult atmosphere spreads, it will be a success in the field of fashion.

Stone Island officially landed in China in 2007. As a high-end Italian luxury brand, the future is bound to be a big wave of performance in the country!

Stone Island, an experimental stone island

This is the case. Last week I wrote an article about reflection, which mentioned a hardcore brand cheap Stone Island.

About Stone Island, I think friends who are constantly in touch with the trend information must be familiar with this name, especially since it cooperated with the street ace Supreme in the past few years, it is also sought after by some trend players.

However, because of this, there are still many friends who have realized this brand through Supreme, and will classify Stone Island as a street brand and a trend brand.

However, do you know that Stone Island is actually an Italian high-end functional menswear brand that started with excellent fabric technology?

The beginning of Stone Island begins with the C.P. Company founded by Massimo Osti in 1975. Stone Island was originally an experimental branch of the CP Company, and its main advantage was the technological fabric. Due to the breakthrough in the development of innovative and technological fabrics, Massimo Osti officially took this branch out of operation in 1982. Stone Island was founded.

Under the leadership of Massimo Osti, Stone Island established its future development path at the beginning of its establishment with its experimental spirit of sleepless nights.

Due to the technology and uniqueness of Stone Island fabrics, in the short year after its establishment, Carlo Rivetti, the head of the Italian clothing group Sportswear Company, which is now the leader of Stone Island, acquired 50 of them. % of the shares became the largest shareholder of Stone Island.

Until 1996, Massimo Osti officially left Stone Island, and since then Stone Island has been handed over to Carlo Rivetti.

It is also mentioned at the beginning that the real power of Stone Island is that it can be applied to all garments and the fabric technology of the world.

Among its many technologies, the most classic, it should be the fabric technology most familiar to the trend players, undoubtedly the epoch-making fabric technology on the Ice Jacket launched during the period 1989-1990 – Heat Reactive.

As the name suggests, thermochromic fabrics are characterized by the fact that the pigment molecules of the heat-sensitive coating can exhibit different shades as the temperature changes. Simply put, the color of the garment changes as the temperature of your body changes, giving the garment an artistic look. The color-changing trench coat in the 2016 Supreme x Stone Island co-branded collection uses this Heat Reactive thermochromic technology.

In addition, Stone Island has a reflective reflective weaving technology that gives the garment a 3D look, allowing the Nylon Metal technology with glittering metallic luster to enhance the garment waterproofing technology to a new level of Tela Stella fabric, and Poly. Cover Composite double-layer perspective, ultra-lightweight fabric, uncoated waterproof and windproof fabric, multi-color camouflage fabric, etc., with numerous functional fabrics and techniques.

Moreover, in addition to the research and development of technical fabrics, Stone Island has a unique secret in fabrics is the fabric dyeing technology, also known as Garment Dyed garment coloring.

Seeing this, you may think that there is something remarkable about dyeing in the district. You can do it in a small factory in China. Indeed, if it is simply cloth dyeing, it is not worth mentioning, but Stone Island’s research on fabrics and their professionalism is beyond your imagination.

Nowadays, the dyeing process that we generally see is to dye the fabric that needs to be used first, and then to fabricate the fabric with the dyed finish. Stone Island, on the other hand, is the opposite, because they want to be free from fabric restrictions, so it is made into a garment and then the entire garment is dyed. This is also the source of the Garment Dyed ready-to-wear coloring name.

The most powerful thing is that Stone Island’s Garment Dyed garment coloring technology completely breaks the independent reaction of the cloth to the dye, and can dye any texture of the same color and color. In 2003, Stone Island succeeded in successfully coloring one of the most difficult fabrics in the world, polyester fiber, to further expand the application range of the entire process.

And, a few years ago, Carlo Rivetti revealed that Stone Island has now produced more than 60,000 dyeing formulas, which is second to none in the dyeing industry.

However, Stone Island’s experimentally desirable core makes it not just for fabric research.

In 2008, Stone Island officially established its high-end branch “Shadow Project”, which declared that it officially entered the fashion function world. Moreover, it is not Carlo Rivetti who is the leader of this line, Errolson Hugh, the founder of the functional giant Acronym.

Under the leadership of Errolson Hugh, the Shadow Project is like a duck, and the advantages of its own brand have been brought to the extreme. Not only does Stone Island’s technology blessing on the fabric, Errolson Hugh uses sophisticated calculations to make sample cardboard, which is the precision of the ratio of people to clothes, and the calculation of the exit pocket. The position of the details such as the neckline and the neckline are 100% reasonable.

Therefore, in addition to seeing the new fabric developed by Stone Island on the Shadow Project, you can also see the functional aesthetics of Hi-Fashion.

But then again, it is not surprising that Stone Island will now be mistaken for a trend brand. After all, in the current era, no matter what type of clothing brand wants to survive, we must weigh the factors of business. In recent years, the fastest and most effective way to sell brands is the combination of brands and brands. For example, Stone Island and Supreme, and Nike’s joint name, must have commercial considerations.

In this atmosphere where street culture is transformed into consumption, when a large number of things are known as streets, the human brain is naturally subconsciously labeling something on the street.

Moreover, it may be because Supreme’s label about street trends is too popular, so every time there are some brands and their names, it is easy for friends who don’t know the street trend to think that the brand that is co-branded with supreme is the street trend. related.

There is also the trend of fashion streetization in the past two years, which has caused many brands to move closer to the styles of leisure, sports, and street in the form of clothing, so that the understanding of the word street has become biased by ordinary audiences.

However, in any case, from Stone Island, such an experimental core project, the founder’s initial heart, and the manager’s insistence on operating the core function brand for many years, using the experimental high-end functional brand to define Stone Island More accurate.

Finally, the article sees here, you may be a bit disappointed, did not see the story about Stone Island’s iconic compass armband.

However, this “stone island” represents not only a compass armband, but also a lot of stories. Like the first to push Stone Island onto the fashion stage Paninaro and Causal, the North American rapper has a special liking for it, as well as various fabric techniques, joint names and so on.

But the helpless article has limited space. It is difficult to tell a variety of stories in detail in an article, so let us put our curiosity together and stay until the next time.

Moreover, now that Stone Island can be so respected and loved in fashion and fashion, it is definitely because the brand can still stick to its heart after the peak, and constantly strive for excellence in fabrics, technology, tailoring, etc., rather than relying on only one brand. Armband, you say yes.