STONE ISLAND Shanghai flagship store grand opening, located on the second floor of Shanghai Shuo Shopping Mall!

STONE ISLAND chose to open a new flagship store in Shanghai, located on the second floor of the famous shopping mall, Nanjing Road, which features the Stone Island and Stone Island Shadow collections.

STONE ISLAND Shanghai flagship store grand opening

Cheap Stone Island chose to open a new flagship store in Shanghai, located on the second floor of the famous shopping mall, Nanjing Road, which features the Stone Island and Stone Island Shadow collections.

The large glass window fits the design and the collection, which exemplifies the brand’s philosophy – the ingenious concept of Marc Buhre, an industrial designer from Heidelberg (Germany), the founder of Zeichenweg TM Architects.

The floor is made of large triangular stone and natural oak, anodized aluminum, fiberglass, carbon and other furniture materials.


Shop 209-1, 2nd Floor, Yuou Department Store, 1601 Nanjing West Road, Shanghai

In addition to the brand official website, there are 24 stores:

Italy: Milan, Rome, Florence, Venice, Turin, Verona, Maurice Fortress, Riccione

Europe: Hamburg, Munich, Sylt, Paris, Cannes, London, Amsterdam, Antwerp, Stockholm

United States: New York, Los Angeles

Asia: Tokyo, Seoul, Daegu, Hong Kong, Shanghai

Which influx does not love the wind? Stone Island creates the 2019 trending City Look!

As a trend youth, in addition to the American street and Japanese trends in the closet, there is naturally a functional jacket from cheap Stone Island. As an outdoor brand, Stone Island has become the darling of the trend circle with its joint name with Supreme and its own hard-working items. Recently, Stone Island 2019’s new autumn and winter series “Shadow Project” will be officially launched. Named “Shadow Project”, this series of new products is not only empty, not only in the style of innovation, but also a one-time bring Stone Island multiple new technology, giving consumers a more functional, all-weather wearing experience. The new products include stand-up jackets, medium-length trench coats and multiple pants. The main fabric technology is the double-layer fabric called Dual Grid Nylon, which is not only light and breathable, but also enhances the tear resistance and scratch resistance of the single product. In addition, Stone Island’s exclusive wool-blend fabric, named after DPMChiné, is also used in this series, keeping warmth to the next level. It is reported that the series of new products are currently not released in detail, and interested friends may wish to continue to pay attention to us and get first-hand trend information.


Nike and Stone Island bring innovative processes to combat climate change

Nike and cheap Stone Island bring innovative processes to combat climate change

The fourth and final season of the 2019 Golf Tournament will be held at the most challenging 18-hole course in Northern Ireland. The Links Stadium is known for its rolling sand dunes and coastal landscapes, and has hosted several major tournaments over a hundred years. Even in July, participants are faced with low temperatures and sudden heavy rains, so competition clothing also needs to cope with environmental changes.

Kelly Tweeden, vice president and creative director of Nike Golf, Nike Tennis and Nike Skateboards, said: “Considering the unpredictable weather during the game, it is very challenging, so we intend to focus on the jacket. Stone Island is an industry expert. Their performance and appearance are equally good, and they are naturally the best partner to find the best solution.”

The Nike x Stone Island Golf Collaboration series begins with Nike’s understanding of golfers. Both pieces (jackets and crew neck sweaters) take into account the range of activities during the swing to achieve the best results, and also designed a golf-specific multi-function pocket for golf balls, tees and gloves.

Carlo Rivetti, Creative Director and Chairman of Stone Island, said: “Those who love sports love Stone Island. I always feel passionate when I think of it. Golf is especially fascinating because it is a delicate sport in this sport. Focus and strength play a vital role in the athlete’s posture and performance. Fortunately, we cooperate with Nike Golf to design clothing, which gives us the opportunity to create real technical performance products. This is Stone Island’s first foray into the field of competition and the world. One of the elegant sports.”

Stone Island specializes in fabric innovations, injecting vibrant colors and smooth textures into these performance products. The outer layer of the Nike x Stone Island jacket is made of military-grade satin and bonded with a weather-resistant, breathable membrane. The adaptive fiber enhances breathability and locks in temperature, helping the athlete maintain optimal body temperature throughout the game.

Rory McIlroy’s comment on Nike x Stone Island:

“The Nike x Stone Island collaboration series is the perfect combination of style and performance. As an athlete, the requirement for clothing is to be able to cope with all weather conditions at any time and any course, which is very important to me. Northern Ireland The climate is changeable, and the series not only prepares me well, but also shows my personal style.”

Rivetti said: “While considering clothing, fabrics and processing, we have never given up on the pursuit of performance and functionality. Garment dyeing and other surface treatments can make fabric performance incomparably complex, and the work of the platemakers and tailors is also It will multiply, so everything must be taken into account accurately. Therefore, Stone Island clothing can stand the test in sports without a reason, but most importantly, we have won the recognition of Stone Island by sports enthusiasts. They think Stone Island is related to itself, loved and recognized.”

The collection will debut during the tournament. The jacket is available in two colours (grey and blue) and the round neck sweater is available in three colours (gray, blue and yellow) and will be available through NikeLab and designated stores.

STONE ISLAND| Last weekend I ate with the Stone Island manager Brunch

Stone Island, which has always been sought after with innovative fabrics and high-quality output, was born out of CP Company, from the Paninaro trend in Italy in the 1980s to the stars of Drake, Travis Scott and other stars in recent years… along the way, from one The high-end outdoor function brand step by step to the street trend leader, and the brand’s iconic compass armband has become a common symbol of the “cult symbol”.

Cheap Stone Island Pop-Up Store

From now on – November 30th

Dawang Bridge, Chaoyang District, Beijing, Beijing SKP 1F

On the 30th, Beijing SKP opened the Stone Island Pop-Up Store on the first floor, and invited Stone Island Creative Director And Chairman Carlo Rivetti to help out. Taking advantage of this opportunity, we were fortunate to have a face-to-face chat with Carlo Rivetti and talked about some topics about Stone Island, trends, and attitudes…

Interview With

Carlo Rivetti

Stone Island Creative Director & Chairman


Carlo Rivetti


Stone Island Creative Director & Chairman

Carlo Rivetti

About Innovation

In most people’s eyes, Stone Island’s items are more like an attractive piece of art, so for you, is Stone Island’s biggest “glamour”?

I think it might be more appropriate to describe it as “unique”.

After a brief thought, Carlo replied.

Because we have been doing special products, doing innovation, and doing research, but we don’t take T-stages, don’t show shows, and don’t participate in Fashion Week. This is very different. Of course, I also totally agree that people regard Stone Island as a work of art.

Carlo said that his wife, sitting next to him, tacitly placed the ice on a coat made of Thermo-Sensitive, showing Stone Island’s housekeeping technology at the low temperature of the ice. It turned from yellow to dark gray, but when you put your hand on it, it regained its original color, which looks cool at all times.

We have been doing this since 1988 (this type of fabric).

Carlo pointed to the warm-coloured coat.

Today, we are still continuing to explore the innovation of this type of material and create more unique fabrics. You said, how many brands will do it now and study the thermochromic fabric? I am afraid there is not much. This is exactly what our consumers expect, so what we do is never “fashion” but “product” itself.

When it comes to special fabrics, in fact, the rainbow-reflective “Scarabeo” jacket in the Shadow Project series this season is a unique material that is particularly eye-catching. Can you tell me where the inspiration for each fabric creation comes from?

Stone Island Shadow Project “Scarabeo” Jacket

Reflective effect before and after

In fact, most of the inspiration comes from the process of doing Research. We constantly try and communicate which ideas are finally realized.

When it comes to fabric research, Carlo is excited.

At the same time, we also learn from the “mistakes”, and you know that people can always learn something new from mistakes.

About Shadow Project

But what is the connection between the Stone Island mainline and the Shadow Project fabrics and crafts every season? How to define the relationship between the two?

For me, the Shadow Project is extremely important.

Carlo stressed.

We don’t think about the practicality in the Shadow Project, so a lot of interesting ideas won’t be embarrassed, so you can try all kinds of crazy explorations.

As we did in the Prototype Research series, this series has a very limited output of up to 100 pieces each, and we do everything we can to try out almost impossible innovations. At the same time, this is also an opportunity to measure whether the new technology can achieve mass production. We can find some new and more practical elements in the Shadow Project and Prototype Research, and these elements can be put into the main line to achieve Mass production.

It sounds like the Shadow Project is more like a lab, and the innovative exploration of craft materials is at the heart of Stone Island.

Well, that’s almost the case, but the Shadow Project has less production than the main line, so our exploration of the process can go a little further. For Stone Island, creativity is a very important point. We are not just thinking about tomorrow, but also thinking about the future.

About Campass Badage

If you leave these technical innovations aside, in most people’s minds, perhaps the Stone Island classic compass armband is the most representative element of the brand?

No, no.

Carlo seriously denied this prejudice about the compass armband.

The most representative of Stone Island is the product. Of course, the compass armband is also very important. Although it is a way to resonate with different people, what Stone Island consumers want most is the “product”. Even the younger generation of consumers, while they like the compass, they will know the story and history behind the product. They are more eager for the future, so the “product” is the most important thing in Stone Island.

Halfway through the interview, Carlo has emphasized the concepts of “product” and “innovation” several times, as if it were everything for Stone Island.

About Collaboration

Stone Island×Supreme

Having said this, let’s ask the questions that all trend players are most concerned about: Stone Island and Supreme. Almost every season will lead to high-profile, can you simply tell the story behind the origin of cooperation?

To say that one summer a few years ago, I got a call from James, and it was just that I and my daughter were in the United States, so we arranged a meeting soon.

Carlo recalled with interest the interview with Supreme’s principal James Jebbia in his New York office.

At that time, James talked to me and suggested “Let’s join the joint name”, then…

Then just hit it off?

No, I said “no”.

? ? ? ? ?

Then I said to James, what we have to do is the product. Fortunately, Supreme, like us, is a product-focused company that can make quick decisions in collaboration. At the same time, Supreme is aimed at multi-consumer groups, and we can also make further contact with consumers of different cultural backgrounds and ages. In general, it is very interesting to work with Supreme.

Then if there are other brands looking for Stone Island to seek cooperation, would you agree?

We will probably reject at least 10 cooperation requests every week… too many people want to cooperate with us, but I don’t want to do this.


Because there are already too many joint names, and in my opinion, these joint names can no longer be called “Collaboration” but “Co-Branding”. They simply put the two brands together, but there is nothing. Substantial products look more like products of marketing, so we are not willing to do these so-called “joint names.”

Is there any brand that will make you want to work with them?

NikeLab or Supreme, and other innovative brands.

In The End

We are coming soon today, the last question: If a luxury fashion house invites you to be their artistic director, would you agree?

I think I will continue to do what I want to do at Stone Island and stick to what I like. Thankfully, fortunately, no one has asked me so far, and if there is, I will definitely refuse.

True love for Stone Island, ok, thank you for taking the time to be interviewed during your busy schedule…

and many more.

Just when everyone got up and said goodbye, Carlo suddenly stopped me.

I also have the pattern on your armband.

Then he rolled up his sleeves and revealed the tattoo marks he had washed on his left arm.

OM mark

On the day of the interview, I wore a quilted jacket from Maharishi. Looking closely, the armband pattern on the right sleeve is exactly the same as Carlo’s tattoo.

actually! This is also a coincidence, but I really don’t know what it means…

This is OM, a symbol from India. Carlo’s wife explained with a smile, it represents the voice of the universe, very sacred, in short, a very positive, positive energy symbol.

Perhaps Stone Island, like the OM imprint, exudes a positive exploration of the gas field, and it is also a kind of self-confidence to be self-satisfied in the complex trend.

STONE ISLAND is a brand that makes Drake crazy.

The origin of the functional wind is the concept of cyberpunk proposed by William Gibson in 1984. This force spreads rapidly and expands to become the current functional wind. So what is the functional wind? In the past, the outdoors was outdoors, and the trend was the trend. But now the two have a collision fusion, and the outdoor wear has been redefined under the exquisite tailoring of popular styles.

“Functional wind” is the hottest style of wear in recent years. This force spreads rapidly. As the most important equipment of the functional wind, the big pocket jacket must be among the best. It not only marks the image of the functional wind, but also has a very high-tech Incorporating and unique cutting design techniques.

They use a variety of pockets, high-tech fabric rope clasps and masks that you can imagine to make you look like a cosmopolitan.

Cheap Stone Island can be said to be a veteran function brand.

In the early years, it can be said that it is a European football hooligan uniform, but it also gives the brand a richer history and a greater public relations effect.

Everyone knows Stone Island, probably after the joint cooperation with Supreme, the street faucet in 2014, and the joint name with Supreme for four consecutive years, making Stone Island red.

Co-named with Nike lab and PORTER.

In the design of Stone Island, you will find it easy to find some high-tech or military materials, and put the thermal technology color-changing technology into the joint item, causing a lot of sensation in the circle.

This originated in Italy, walking in the forefront of British street culture and fashion, and has long been popular in the United States, so that Drake, Travis Scott and other stars ICON frequently come to the top.

This compass’s iconic armband logo does not appeal to you.

Newly bought Stone Island, are you willing to wear a fight?

You may not love the trend, but there are indeed a group of people in the world who will regard cheap Stone Island as a “wearing suit”. Although it is not good to wear a little bit… maybe you will say that this group of people is the brain. Did you get into the water? What kind of people will deliberately put on Stone Island … to fight?

If you have seen the push we sent the day before yesterday, you should know that there are a group of people in the world called Hooligan. I don’t know anyone else, but they will…

This thermal color-changing windbreaker, dreams of whether there is demand (Source: supreme new york)

In the street fashion circle, everyone knows Stone Island, more or less from its joint name with the cosmic street brand Supreme. In addition to the iconic compass armband, which is nicknamed “The Stone Island” by the domestic hipsters, the most impressive thing is the price of thousands of dollars, which is not to be respected. Of course, the Supreme series with Supreme is also infinitely close to the price level of the real brand. At the Supreme selling price, even if it is not the most expensive, it is at least the top.

Therefore, if you have a Stone Island, everyone just wants to take pictures, concave shape, quietly be a beautiful young boy, for the trouble of fighting and hurting clothes… Don’t tease.

Although it is a movie, it is also a realistic plot (Source: “Green Street Hooligans”)

But more than 20 years ago, Hooligan, who was passionate about football (more accurately, should be “living”), has already put on Stone Island, but “photographing and playing handsome” is not their ultimate goal…

The violent elements on the football field are also fashionable?

“Green Street Hooligans” stills (Source: “Green Street Hooligans”)

The previous “spoiler” picture comes from the film “Green Street Hooligans” in Hooligan, England. The eye-catching friend must have seen the Stone Island jacket. You may ask: As a diehard, isn’t it necessary to wear the home team’s jersey? But whether in the movie or on the actual court, these buddies are not so big, not only to avoid the police, but also to easily get into the opponent’s camp to do things (be aware that if you wear the team uniform of your support team, very It is easy to be “snapped” or even “group”. It is the so-called “little clever” of Hooligan in the UK.

The first feeling, which one looks more like a rogue? In fact, the right side is the standard of Hooligan (Source: google)

At that time, Stone Island could have little to do with the words “function” and “trend”. There was only one identity certification – who is Hooligan, and the Stone Island is the Hooligan, the iconic brand of Hooligan. More than one. This is a type of dressing style that extends from the English football hooligans. It is called Casual, and later forms a subculture that is unique to Hooligan and has a unique set of “uniform language.” Of course, the “leisure style” in your understanding is still not the same definition.

Look at the picture (Source: Pinterest)

Britain has never lacked these subcultures and derived “subdued languages”. Especially after World War II, various subcultures began to sprout under the background of British society. In the mid-1970s, there was another group called Perry Boys. As you can see from the name, this group of people is wearing the symbol of Fred Perry. To create this kind of look, you only need a piece of Fred Perry V neck hood. A shirt or a Polo Tee, a pair of tight-leg jeans and a pair of brand-name sneakers (mainly adidas), the standard hairstyle is a style called Perry Haircut, probably the kind of The Beatles.

Peter Storm is famous for this windproof Anorak (Source: Awaydays)

In the mid-to-late 70s, Liverpool fans who first led the casual dressing trend, they began to dress differently from other England club fans – Peter Storm jacket, straight jeans, adidas sneakers, for the simple reason. They were the best team at the time, so they had the opportunity to go to other European countries to participate in the competition. The fans who played with the team undoubtedly became the first group to receive European fashion brands. To put it bluntly, the club is eager to compete, so there is a chance to go to the opposite side of the English Channel to see the world outside, and the fans will follow up.

Very British shirt, Polo base, and adidas sneakers on the feet, then nike is just an unknown small brand (Source: “Awaydays”)

Among them, the movie “Awaydays” (has to vomit the Chinese translation of this film – “Relaxation Day”, in fact, everyone who watches the ball knows that awaydays refers to the away game day, and the whole movie is not “relaxed”. In the end of the 1970s and early 1980s, Hooligans, their gang, The Pack, is marked by green anorak, jeans and adidas sneakers. Every time you are away, you should take a train and drink a small wine to watch the ball. By the way, I will play with the home team.

Casual This style didn’t have a specific name at first, but it was simply dressed as a fashionable fan, but as the 80s became more and more club fans, it became a fan in England. The widely recognized ethos, especially the subcultured word Casual, came into being.

According to the early news materials, Casual is wearing some expensive sportswear, buying the Italian designer’s brand, and now chasing the Logo trend, then the logo with a logo on the chest, Track Suit and other clothes must be Best Items. . For a time, these brands appeared on Hooligan – FILA, Sergio Tacchini, ellesse, DIADORA and so on.

Look at their clothes, not the retro sports style that is very popular nowadays, but the frame to be hit is still to be hit (Source: ifrm)

Gosha Rubchinskiy’s work is simply God’s restoration Football Hooligan (Source: Masha Demianova)

It is not difficult to understand why Gosha Rubchinskiy’s retro football series has cooperated with FILA and Sergio Tachinni brands. In fact, they are not randomly selected…

The shoes are a lot more, the Nike and Converse are very lonely (Source: nss)

Interestingly, many of the children who chase the Casual wave are working-class people. In the face of a track suit of more than 100 pounds, of course, there is no money to buy. One of them is daring and still threatens the store with a knife… I believe everyone Both have experienced rebellious adolescence and the stage in which parents don’t buy. In these experiences, the world is the same.

It seems that I found out that Hooligan would choose to wear the C.P. Company’s intentions, not only to cover the face, but also to prevent smoke bombs (Source: google)

Since the 1990s, Casual’s “uniform language” has changed a bit. Football hooligans began to wear the brands Stone Island, CP Company, Burberry, and Aquascutum, in describing the football smashing films “Green Street Hooligans” and “The Football”. In the Factory, the “compass” logo on the sleeves of everyone’s jackets is a representative symbol.

Paninaro (Source: Google)

Archie Maher, founder of the famous vintage Stone Island retailer Arco Maher, said in an interview: “In the UK, many people know that Stone Island is through Casual – a group of football fans who are passionate about designer brands – taking Stone Island from Italy and others. European countries brought back to the UK. Soon, this became their signature brand, and they were confident in wearing the whole person. But the first thing to put Stone Island out of its own style was in the mid-80s, a group of rich people from Milan, Italy. The second generation of young people (known as Paninaro, named after the famous Milanese coffee shop Panino cafè), they love to wear CPCompany, Moncler and Timberland, and also love to ride a motorcycle.”

Standard configuration for Casual

As if I saw the scorn chain, Supreme ain’t casual? (Image above: @supercasual_)

Open a few well-known Casual Instagram accounts, all of which are Stone Island. If you don’t know the origin and development of this subculture, you really think that European fans are now starting to mix the trend…

Some Hooligan Firm, even use Stone Island’s compass design on their own logo.

Although this badge is not very clear, this style is no stranger (image source: google)

Aberdeen Soccer Casuals

The Hooligan organization of the Scottish team FC Aberdeen was born in the 1980s. They were the first Scottish Casual group and, of course, insisted on the stadium violence for more than 20 years.

If Liverpool is the first place in England to produce Casuals, then Aberdeen is the pioneer city of Scotland. Perhaps because of the Aberdeen and Liverpool European Cup competitions in October 1980, fans from Scotland first saw visiting fans in “fashionable” sportswear, unlike their traditional red and white (Aberdeen team color) )clothes.

Aberdeen fans, Stone Island wears (Source: bpcasual)

But things changed very quickly. Aberdeen fans finally had the opportunity to go to Europe to watch and shop like the Liverpool fans in 1983. In the Champions League competition, Aberdeen first defeated the Bayern Munich and later in the final in Gothenburg. Defeated the more powerful Real Madrid. Then next year they broke into the semi-finals. In the past two years, Aberdeen fans have gone to Germany, Belgium, Sweden, Hungary and Portugal, not only bringing back the honor of the team, but also bringing the most fashionable clothing brands back home.

This is very obvious (image source: google)

Curva Nord

Looking at this flag, it’s not hard to feel how brave this love from Lazio’s Ultra organization is to Stone Island. Although they are all from Italy, Curva Nord has shown an extraordinary love for the football subculture from England, not only in the way of cheering, but also deeply affecting their dress.

In the ball-watching area of Curva Nord (usually in a game, the main and visiting teams, different fan organizations will have their own viewing area, to facilitate the formation of a huge momentum, and secondly to prevent the occurrence of fighting), they will give their members Distribute a “watching dress guide”, especially to separate the Roman fans from the “junk” style (Lazio and Rome are rivals in the same city, and the fans on both sides will certainly not look at each other). “Our dress is a mirror of the position,” said Curva Nord’s main brain. Take a look at this “guide”:

Curva Nord member match guide (Source: nss)

Clark, New Balance, adidas shoes are ok, but football spikes and bright colors can not be worn; pants, classic tailored jeans can, suit pants are absolutely not good; fans scarf is very elegant, the correct way is to Neck, can not be tied to the arm or waist; only classic brand sunglasses such as RayBan, Persol can be worn; Mo Xigan hairstyle, small bag is absolutely forbidden…

There are still a lot of things, don’t you just watch a ball or fight a frame.

It looks like a football hooligan (Source: ifrm)

Although Casual is a subculture from the United Kingdom, because brutality is hardly liked by anyone other than the group itself, it is undeniable that this is indeed part of the daily life of the British. “The mainstream fans are disgusted with their violence. Sociologists can’t find any positive words to describe them. Even the brands that Casual likes want to stay away from this group. Unlike Punk and Mods, the academic world basically does not pay attention to Casual, but they You should try to understand.” Stuart Cosgrove, a well-known football media person, expressed his opinion.

I feel that this Burberry is about to splash a blood (Source: housinghoodbrands)

In fact, the development and popularity of many subcultures are accompanied by alcohol, violence, eroticism and even drugs. Punk and Skinhead are the best evidence. We cannot completely deny it. After all, “existence is reasonable”, but these are related to youth. The release of hormones and even the release of nature is also an important manifestation of human beings.

Purely a joy, Gua Shuai is a serious football practitioner (Source: bleacherreport)

Anyway, at least in the case of wearing Stone Island, Casual should lead us for 20 years.

Stone Island (Italian Island) Italian high-end sportswear brand

Stone Island, Chinese can be literally translated as: cheap Stone Island, founded in 1982, created by the heavy-duty military enthusiast Massimo Osti to create the top Italian casual wear brand.

Stone Island’s products are characterized by unique research on fibers and fabrics, and are designed with innovative design. Currently, they are focused on functional apparel. The products mainly include: coats, sweaters, T-shirts, down jackets, jeans, shoes and so on.

In 85 years, the brand introduced the military cotton “Raso Gommato”, which has a polyurethane coating on its surface or underneath. Since then, this is not just a fashion, Stone Island has become the target of everyone’s enthusiasm. Young people in Italy feel that Stone Island can bring them irresistible clothing and show their personality.

In the early 1990s, “Ice Jacket” appeared, and thermal materials began to be used on clothing. Through the change of body temperature, the change of ambient temperature will bring the concept of “discoloration” above the color of clothing, which has become one of the signatures of Stone Island and is still in use today. In the late 1990s, a new type of nylon canvas appeared on the choice of apparel materials to further improve wear resistance.

2012 is of great importance to Stone Island and celebrates its 30th anniversary. Stone Island has thus created three iconic garments, each representing the historical significance and methodology of Stone Island’s authoritative fashion.

Stone Island’s brand history is not too short, why has it been well known in recent years? This is to be praised by the “functional wind” of the street fashion circle.

“Functional wind” is one of the hottest styles of wear in recent years. As the most important equipment of the functional wind, it has a very high-tech integration and unique cutting design, which has both function and beauty, and has strong charm.

In addition to Stone Island’s own design and efforts, the collaboration with other street brands has directly expanded the influence of Stone Island. For example, since 2014, the joint name of Supreme, the first wave of the universe for four consecutive years, has made Stone Island red and purple. Others include brands such as adidas, NIKE ACG, and New Balance. Joint planning.

However, it is not uncommon for Stone Island to be able to integrate into the trend circle with the tops and pursuits of a star. Speaking of the star that can best be brought to Stone Island, the non-rapper superstar Drake (the male duck) is a different item on Stone Island in many occasions. Travis Scott’s upper body, which is highly sought after by the new generation, extends Stone Island’s real influence to a wider range of popular culture. Once this “unknown” cult atmosphere spreads, it will be a success in the field of fashion.

Stone Island officially landed in China in 2007. As a high-end Italian luxury brand, the future is bound to be a big wave of performance in the country!

Stone Island, an experimental stone island

This is the case. Last week I wrote an article about reflection, which mentioned a hardcore brand cheap Stone Island.

About Stone Island, I think friends who are constantly in touch with the trend information must be familiar with this name, especially since it cooperated with the street ace Supreme in the past few years, it is also sought after by some trend players.

However, because of this, there are still many friends who have realized this brand through Supreme, and will classify Stone Island as a street brand and a trend brand.

However, do you know that Stone Island is actually an Italian high-end functional menswear brand that started with excellent fabric technology?

The beginning of Stone Island begins with the C.P. Company founded by Massimo Osti in 1975. Stone Island was originally an experimental branch of the CP Company, and its main advantage was the technological fabric. Due to the breakthrough in the development of innovative and technological fabrics, Massimo Osti officially took this branch out of operation in 1982. Stone Island was founded.

Under the leadership of Massimo Osti, Stone Island established its future development path at the beginning of its establishment with its experimental spirit of sleepless nights.

Due to the technology and uniqueness of Stone Island fabrics, in the short year after its establishment, Carlo Rivetti, the head of the Italian clothing group Sportswear Company, which is now the leader of Stone Island, acquired 50 of them. % of the shares became the largest shareholder of Stone Island.

Until 1996, Massimo Osti officially left Stone Island, and since then Stone Island has been handed over to Carlo Rivetti.

It is also mentioned at the beginning that the real power of Stone Island is that it can be applied to all garments and the fabric technology of the world.

Among its many technologies, the most classic, it should be the fabric technology most familiar to the trend players, undoubtedly the epoch-making fabric technology on the Ice Jacket launched during the period 1989-1990 – Heat Reactive.

As the name suggests, thermochromic fabrics are characterized by the fact that the pigment molecules of the heat-sensitive coating can exhibit different shades as the temperature changes. Simply put, the color of the garment changes as the temperature of your body changes, giving the garment an artistic look. The color-changing trench coat in the 2016 Supreme x Stone Island co-branded collection uses this Heat Reactive thermochromic technology.

In addition, Stone Island has a reflective reflective weaving technology that gives the garment a 3D look, allowing the Nylon Metal technology with glittering metallic luster to enhance the garment waterproofing technology to a new level of Tela Stella fabric, and Poly. Cover Composite double-layer perspective, ultra-lightweight fabric, uncoated waterproof and windproof fabric, multi-color camouflage fabric, etc., with numerous functional fabrics and techniques.

Moreover, in addition to the research and development of technical fabrics, Stone Island has a unique secret in fabrics is the fabric dyeing technology, also known as Garment Dyed garment coloring.

Seeing this, you may think that there is something remarkable about dyeing in the district. You can do it in a small factory in China. Indeed, if it is simply cloth dyeing, it is not worth mentioning, but Stone Island’s research on fabrics and their professionalism is beyond your imagination.

Nowadays, the dyeing process that we generally see is to dye the fabric that needs to be used first, and then to fabricate the fabric with the dyed finish. Stone Island, on the other hand, is the opposite, because they want to be free from fabric restrictions, so it is made into a garment and then the entire garment is dyed. This is also the source of the Garment Dyed ready-to-wear coloring name.

The most powerful thing is that Stone Island’s Garment Dyed garment coloring technology completely breaks the independent reaction of the cloth to the dye, and can dye any texture of the same color and color. In 2003, Stone Island succeeded in successfully coloring one of the most difficult fabrics in the world, polyester fiber, to further expand the application range of the entire process.

And, a few years ago, Carlo Rivetti revealed that Stone Island has now produced more than 60,000 dyeing formulas, which is second to none in the dyeing industry.

However, Stone Island’s experimentally desirable core makes it not just for fabric research.

In 2008, Stone Island officially established its high-end branch “Shadow Project”, which declared that it officially entered the fashion function world. Moreover, it is not Carlo Rivetti who is the leader of this line, Errolson Hugh, the founder of the functional giant Acronym.

Under the leadership of Errolson Hugh, the Shadow Project is like a duck, and the advantages of its own brand have been brought to the extreme. Not only does Stone Island’s technology blessing on the fabric, Errolson Hugh uses sophisticated calculations to make sample cardboard, which is the precision of the ratio of people to clothes, and the calculation of the exit pocket. The position of the details such as the neckline and the neckline are 100% reasonable.

Therefore, in addition to seeing the new fabric developed by Stone Island on the Shadow Project, you can also see the functional aesthetics of Hi-Fashion.

But then again, it is not surprising that Stone Island will now be mistaken for a trend brand. After all, in the current era, no matter what type of clothing brand wants to survive, we must weigh the factors of business. In recent years, the fastest and most effective way to sell brands is the combination of brands and brands. For example, Stone Island and Supreme, and Nike’s joint name, must have commercial considerations.

In this atmosphere where street culture is transformed into consumption, when a large number of things are known as streets, the human brain is naturally subconsciously labeling something on the street.

Moreover, it may be because Supreme’s label about street trends is too popular, so every time there are some brands and their names, it is easy for friends who don’t know the street trend to think that the brand that is co-branded with supreme is the street trend. related.

There is also the trend of fashion streetization in the past two years, which has caused many brands to move closer to the styles of leisure, sports, and street in the form of clothing, so that the understanding of the word street has become biased by ordinary audiences.

However, in any case, from Stone Island, such an experimental core project, the founder’s initial heart, and the manager’s insistence on operating the core function brand for many years, using the experimental high-end functional brand to define Stone Island More accurate.

Finally, the article sees here, you may be a bit disappointed, did not see the story about Stone Island’s iconic compass armband.

However, this “stone island” represents not only a compass armband, but also a lot of stories. Like the first to push Stone Island onto the fashion stage Paninaro and Causal, the North American rapper has a special liking for it, as well as various fabric techniques, joint names and so on.

But the helpless article has limited space. It is difficult to tell a variety of stories in detail in an article, so let us put our curiosity together and stay until the next time.

Moreover, now that Stone Island can be so respected and loved in fashion and fashion, it is definitely because the brand can still stick to its heart after the peak, and constantly strive for excellence in fabrics, technology, tailoring, etc., rather than relying on only one brand. Armband, you say yes.