Interview with Cheap Stone Island: No joint name for joint name

Speaking of Cheap Stone Island, in addition to the iconic compass logo, I believe many people think of it and NikeLab, Supreme which are hard to find, and because of this, this has been focused on functionality and practicality since its birth. The Italian brand has become “unexpected” in recent years, and has been tagged with trends, and is also the best choice for experienced players who are looking for functional clothing.

But like its name, Stone Island always gives a mysterious chilly feeling, cool promotional videos, cool-toned store atmosphere, ungrounded market activities, and even the most popular connections are not often Do, this is not the same as the daily operation of other Hype brands.

Recently, Stone Island’s POP-UP landed in Beijing SKP, and the owner, Mr. Carlo Rivetti, also unveiled the scene. So I had the opportunity to take a look at Stone Island’s stomach problem and come to the POP-UP scene to have a light chat with Mr.Carlo. To understand Stone Island’s “rigorous” standards of collaboration, an understanding of fashion, and the original intention of setting up the Shadow Project, let’s take a look:

Carlo Rivetti

Stone Island

⌈Stone Island has both 60-year-old and 20-25-year-old young consumers⌋

Simply introduce ourselves to ourselves.

Carlo Rivetti: I am Carlo Rivetti. My family has been involved in the textile and apparel business and started to join the family business in 1982. I am the head of the Italian brand Stone Island with a long history and I am very happy to be in Beijing.

Among young people, Stone Island is popular because of the prevalence of street culture, such as the cooperation with Supreme, can share how it happened?

Carlo Rivetti: Stone Island has a 37-year history, but we are not directly related to street culture. Now it can be associated with the younger generation. It is important to work with NikeLab and Supreme to connect with different groups. Things. I like Supreme very much. It has a brand with more than 20 years of history and even changed the fashion circle. Their products are very suitable for the taste of modern young people.

(About the cooperation with Supreme) One day I received a call from the United States, and then I met the staff of James Jebbia and NikeLab, so everyone hit it off and decided to do something together. In fact, I have always been cautious about joint names, because there is too much cooperation just to put the two brands together. For example, when James Jebbia said that we should be a joint name, I will say no at the beginning. The key to the cooperation is that it only makes sense when both James and James like this joint product. This is what I think is correct. Joint method.

(Source: Supreme New York)

What do you think is the commonality between street culture and Stone Island?

Carlo Rivetti: As we said before, we have a 37-year history. Our aesthetic language, product style and way of doing things have not changed. Although young people like street culture, we don’t make a living. Fortunately, the group that loves street culture now also likes Stone Island.

Now, the main consumer group of Stone Island is…

Carlo Rivetti: In Europe, Stone Island has both 60-year-old customers like me and 20-25 year olds. This is a magical thing.

Oh, I don’t want to cooperate with the new brand. Now many cooperations don’t have much sincerity.

In the past few years, functional fabrics have become more popular in fashion circles and street circles. What do you think of this trend?

Carlo Rivetti: This has always been what we are doing. Functionality, practicality, innovation and technology are the DNA of Stone Island. Now more people can pay attention to it, and it also represents the affirmation of our brand and products. Stone Island neither catches up with fashion nor follows the street trend. Everyone likes Stone Island to follow their own path.

For example, brands such as Nike and Uniqlo now attach great importance to the use of functional fabrics. Will this put pressure on you?

Carlo Rivetti: Actually, Nike doesn’t always use functional fabrics, but what’s interesting is that in the case of the same performance fabrics, they are doing sportswear, we are making more functional garments, so It doesn’t put pressure, and sometimes we do better than other brands. For example, some Gore-tex fabrics are only owned by us, and many innovative uses are also pioneered by Stone Island. In addition, professional organizations engaged in textile research and innovation know that Stone Island is better able to present new features and technologies.

Will this trend have other effects for you?

Carlo Rivetti: The only thing we have to do now is to continue to do more innovation. Fortunately, Stone Island currently has enough innovative concepts to meet the future for a long time. While functionality is important, the design of the product cannot be ignored, and we aim to make products that combine performance, creativity and appearance.

Will this trend make Stone Island the object of everyone’s cooperation?

Carlo Rivetti: In fact, we continue to receive invitations from around the world, at least 10 times a week, but I don’t want to work with new brands, especially in the case of a perfect collaboration with NikeLab and Supreme. As I said before, there is not much sincerity in many cooperation.

ICE JACKET (color source: Stone Island) that can change color at different temperatures

What functional fabrics does Stone Island have become more and more popular?

Carlo Rivetti: Ice Jacket, born in 1988, has evolved into the leather version of Ice Jacket. Since it has been working on innovative technologies, now we can make things that we couldn’t do in the past. They are all on Stone Island. Landmark fabric technology.

The best products are the first one, and the next is the armband.

But now many people buy Stone Island just for the compass armband, Logo worship is getting more and more serious, it seems that in their eyes, the performance of the fabric is not comparable to the logo on the sleeve, how do you and Stone Island think about this phenomenon?

Carlo Rivetti: First of all, this armband is detachable, and in Europe it has evolved into a community culture. When two people wearing Stone Island meet, they will find a sense of identity with each other because of this armband. I want to bring this sense of identity to China, where I form a similar community culture.

Secondly, for Stone Island, the core of the product is the quality of the product. In the European market, what our consumers are most concerned about is the product, the younger generation is also the same, followed by the iconic compass armband. I personally think that a good product is the first one, and then the armband.

In addition to continuing to work on fabrics, will Stone Island do more in the future?

Carlo Rivetti: Actually, it’s not that Stone Island is doing men’s clothing. The fashion trend is unpredictable. Today’s fashion may be out of date tomorrow. We are neither going to show nor show, more like the dimension of industrial design. Into the fashion circle, this is a unique feature of Stone Island. So we don’t deliberately catch up with fashion, but instead use more energy in technological innovation and our own style of design.

Would you choose to use the popular social media to open the Chinese market?

Carlo Rivetti: Stone Island is active on social media in Europe and the United States, and needs to work hard in China. This is why I came here this time. I think social media is the most important way of communication now, so to open up the Chinese market, we need to do more in new media. We will use the same publicity as in Europe and the United States. The 37-year history represents Stone Island. There are many stories to share with you, but this is a long-term process. I don’t think everything is done overnight.

After 10 years, Errolson’s design can still touch me and our consumers⌋

Shadow Project

Talk about Shadow Project! This year is the 10th anniversary of the Shadow Project. What was the starting point for the initial establishment of this branch?

Carlo Rivetti: The Shadow Project is somewhat experimental, it doesn’t have a particularly large production volume (up to 100 pieces each), so when we have the latest fabric technology, we will first apply it to this branch. After determining the feasibility of these un-industrial fabrics, they can be extended to the main line.

Errolson Hugh, in addition to his own brand ACRONYM, has also worked with Stone Island and Nike for a long time.

What was the opportunity to find Errolson Hugh?

Carlo Rivetti: Ten years ago, I saw a sports mountaineering brand that was inspired by the wear of Tibetan monks. After reading it, I felt great. The designer must be a genius. Then I met Errolson. After we became friends, we decided to do something together, so we had the Shadow Project. For him, this is a new field, and for Stone Island, it is interesting to hire a designer with a completely different cultural background. He is different from anyone else on our design team. When different cultures are combined, there are usually some wonderful chemical reactions.

Shadow Project 10th Anniversary Special Series (Source: Stone Island)

What is the biggest difference he brings to Stone Island?

Carlo Rivetti: In many ways, Errolson’s ideas are completely different. I still clearly remember the zipper he showed me for the first time, completely overturning the previous Stone Island product. So I think that starting from the details can also bring about major changes. Secondly, he also made a big difference in the way he made clothes. After 10 years, I was very happy to see that his design still touched me and our consumers. This is very important.

Traditional ladies’ fashion may not have much demand for functional fabrics, but we can see more and more young girls starting to wear Stone Island, and the taste of street girls is gradually approaching boys. What do you think of this phenomenon?

Carlo Rivetti: Many girls are now wearing Stone Island. They don’t care if it’s men’s or women’s wear, especially in Europe. Consumers are becoming more and more savvy, they all need high quality products, and girls are the same. So when you want to buy a high-quality clothes, you will come to Stone Island. We know that our quality is undoubtedly superior.

In the face of more and more female consumers, will we consider opening up women’s clothing lines in the future?

Carlo Rivetti: No, it seems that we don’t need women’s spurs, they are already wearing men’s clothing from Stone Island, aren’t they? !

Through this face-to-face chat, Stone Island and Mr. Carlo both gave me a cool feeling. They not only have independent thinking ability, but also form a complete world view of their own, which is why no matter how the fashion trend changes. Stone Island has always insisted on the constant exploration of fabrics and technology.

Of course, the personality is too bright and often do not do it. It is impossible to achieve “eight-faced exquisiteness”. The screening of brands and customers is two-way, as “YOU ARE WHAT YOU WEAR” says. If you happen to be keen on functional clothing, feel free to visit the Stone Island Pop-Up in SKP, Beijing before November 30!

At the launch of Supreme x Cheap Stone Island, I saw a third-party black technology.

At the Tokyo sales site of Supreme x Cheap Stone Island 2017 FW, the trend of Japan and overseas was highlighted and displayed this week. It is worth mentioning that heavy rain has started in Shibuya on the day of the sale, but this does not reduce the heat of trend lovers.

▲ The scene of the sale of wealth

The hot spot on the scene is due to the brand blessing of the street king Supreme, but it must be said that it is also closely related to his joint object Stone Island. Stone Island is known for its brand-rich fabrics and designs. It can be said that the joint name of the two brands is also an organic blend of two different styles, which is sincere.

▲ This season’s joint topic is quite high

Supreme’s new and old items are mostly worn or used by people from all walks of life. The success of the queued scene turned into a fashion show for Supreme. However, the untimely rainfall has made the scene awkward, and most players can only rely on cold hats and jackets to maintain the previous year. But at the scene we found this.

That’s right, an umbrella, a 3M umbrella with a Supreme logo print. But it really isn’t a simple umbrella. The reason for this is not because it is a single item launched by the King of Roasted Meat, nor because the umbrella-bearing teenager stands out in the rain. Rather, it acts as a rain gear, and it is just as great as the protagonist of the day, Stone Island, with its technologically rich fabrics and designs.

▲ Supreme 16fw shedrain umbrella 3M

Want to know where you are? The highlight of the 16 Fw Supreme 3M Umbrella is definitely not just on its 3M. It’s a joint list. How hot and sturdy the Supreme joint name is, you must know it, and Supreme’s joint object is definitely not a nameless person.

Hermes of the umbrella

An umbrella brand, can you still have a big deal? As you might think, this is a brand that was established as early as 1947. Time can tell a lot of things, but in addition to a long history, what else can this umbrella brand say? Don’t worry, I promise you won’t regret it.

ShedRain, a family brand specializing in rain gear in the United States, a brand that provides a lifetime warranty. Because Oregon’s climate is warm and rainy, there are an average of 155 rainy days per year. In 1947, ShedRain was founded in Portland, Oregon, and a legend was born.

▲ ShedRain Auto Open Stick Umbrella

Since it is called legend, ShedRain must have its own uniqueness. Different from luxury brands, it is famous for its luxury design and only exists in the umbrellas of high society and fashion shows.

▲ Vintage Middle Ages LV Flower Umbrella

▲ Chanel airlines rain and rain umbrella

It is also different from the McQueen umbrella that used to be highly popular in the dark style.

▲ Alexander McQueen Shantou Umbrella

More different from the major trend brands, the seasonal rain gear launched for the consumption heat, the logo printing is sold without any sincerity.

▲ A Bathing Ape Camo printed transparent umbrella

ShedRain’s winning key lies in its superior quality and design that is always avant-garde in the times. All Lifemarks on the ShedRain brand will be labeled “Lifetime Warranty”. Therefore, many people joked that if you want to buy ShedRain’s umbrella, you must pick a good look. Because it is not good to accidentally use this umbrella for a lifetime… Dare to make such a package, how to think about the quality.

Stunning materials and designs

As mentioned in the previous article, ShedRain’s material and design are also highly avant-garde and technological. As an umbrella, his composition naturally consists of two parts: the rib and the umbrella. ShedRain’s ribs have evolved from the earliest wood, copper, and stainless steel, and have been used in the highest grades of FRP fiberglass. Features of FRP materials In addition to the sturdy texture of thin materials, the two most important points are: non-conducting and anti-corrosion. This also guarantees the safety and durability of the ShedRain umbrella.

▲ Teflon material loaded with Teflon and ribs made of FRP fiber

In terms of the umbrella surface, the entire line of ShedRain umbrellas is made of Teflon. I have started a product of this brand. After being used in rainy days, the surface of the umbrella is slightly shaken, and the rainwater will converge into large raindrops that will automatically fall off the umbrella surface. It can be said that such quick-drying technology has greatly improved the convenience of use, and it is also similar to the quick-drying fabrics of the popular sports brands. ShedRain has always enjoyed the reputation of Hermes in the umbrella, so it is known that its design is very different from the popular way. Good design is often seen, and ShedRain pays special attention to the details of the umbrella.

▲ The details on the top are guaranteed to not leak

The most handsome of ShedRain is his black technology product, which can be used to charge the e-Motion automatic umbrella. The umbrella can be automatically opened and closed with a single push of a switch. Freedom in and out of the room, free your hands. It is worth mentioning that e-Motion can be charged for a few months at a time. This long-lasting power usage can be used to outperform all types of mobile phones with a long standby.

The trend of the trend is the product of life, so it must not be separated from life. Otherwise, in the past few years, supreme will not turn over the cold food of the daily necessities. You can use a logo and a blast to make me admit that you are a hipster, but look at the city where you are wearing a functional coat and poncho and still can’t escape the heavy rain. I still choose to be silent and raise ShedRain in my hands.

Nike Golf x Cheap Stone Island is announced in one piece, the collision between the strongest technology!

In the Supreme season, sneakers are not available for sale at the end of July. One of the hottest content of the past few days was the new collaboration between Nike and Cheap Stone Island. Nike chose his own golf spur to design coats and sweaters with Cheap Stone Island.

When the preview map was released, everyone was full of enthusiasm. I was full of expectations for this cooperation and I was thinking about it. But after seeing the real upper body catalogue, many friends hesitated.

Nike and Stoneisland have launched two color matching products, one is a jacket (no yellow), and the other is a sweater. Nike’s logo is integrated into the costume with a very low-key covert design. The color matching also uses three solid colors of indigo, khaki and lemon yellow. What is the joint name of this time?

The true meaning of this cooperation lies in the technology of both sides of the brand. First of all, it is the heavy item of this cooperation. RASO-R 3L jacket, 3L, as the name implies, this jacket is composed of three layers of fabric, and Nike is used inside. Hyperadapt technology, the exterior uses super elastic nylon mesh and jersey fabric, the purpose is to achieve super elastic and high breathability, thereby enhancing the performance of the clothing in sports, while achieving waterproof and breathable effect.

The color of the garment comes from Stoneisland’s ready-to-wear dyeing technology, which gives the jacket a sense of technology.

The other is a round-neck sweater with double-layered light-elastic nylon. The sweater has a yellow color, and the body has a sporty design on the shoulder for the athlete to swing.

This series is made of high-performance materials, which can be used for different environments. It can be said that it is a very functional cooperation.

It seems that this cooperation may disappoint some fashion people. This cooperation is more professional and functional. It uses the technology of both sides to create the strongest sportswear, and the price of high technology will also be Very expensive pricing. What do friends think about this cooperation? The series will be released globally on July 25th. If you want to buy friends, you should always pay attention.

A girl who loves to wear Sup and cheap Stone Island, but says she is poor.

Ceara Maya, 18-year-old London high school student, is a loyal fan of Supreme and cheap Stone Island. She answered in a foreign media interview about her family background that her friends are most concerned about. “I never spent too much money on one. On the clothes, because I can’t sell the same price when reselling. The £210 Supreme Roses Sherpa is the most expensive I have ever bought. According to last month I estimated that I spent about £500, but if I didn’t Working and not selling anything, there is only £50 in pocket money.”

When was Ceara Maya’s favorite Stone Island brand established? That was in 1982.

At that time, the company was called C.P., and it was born. C.P. is considered the father of all Italian casual wear brands. Its “subtitle” is “Massimo Osti’s Creativity”, Massimo is a graphic designer and intellectual born in Bologna. In the mid-1970s, he was the first person to be interested in spare military uniforms. He understood the enormous cultural wealth in the Italian antique market. Throughout the ages, there have been countless countless ancient and modern armies. Massimo was the first person to study the functional characteristics of these garments. He sorted out different garment versions, pockets, fasteners and clothing accessories, and studied the appearance of clothing wear and the fading effect of historical flavor. In order to recreate these garments, he perfected an advanced garment dyeing laboratory and some printing plants in the Ravarino area of ​​Modena province. He set out to study the materials and structure, then fuse them, add coatings, and dye the finished product to change the garment.

One day, a special material appeared: a heavy truck tarpaulin with a red side and a blue side. What is it used for? In order to transform it into a fabric for the garment, he put it in the machine for a few hours of stone washing and then softened its structure through a softening process. The first prototype has an incredible effect, but it is completely different from all C.P. products and is not part of the logo. Therefore, we finally decided to make 7 coats called “TelaStella” with this unique fabric and named the series: Stone Island.

Stone Island has a nautical style, like a tarpaulin that has been corroded by sea water, and an army style based on the research background at the time. The name also symbolizes the love of the ocean and the process of manufacturing it. This badge – an embroidered logo that makes the brand stand out from the first series – contains a compass pattern, like a medallion on a military uniform.

Previously playing Supreme’s net red, what brand are you playing now? Of course, the cheap stone island

Supreme has long been squandered by Supreme Italy, supreme NYC, supreme Spain and other “legal” fakes.

Ordinary players are only waiting for the box logo every year and there is nothing to look forward to.

It seems that today’s supreme has no exciting single items, and it is not too much to say that it is being abandoned by major online red and trend icons.

Next, let’s take a look at the net reds who used to be popular with Suprem. What brand are they playing now?

Goddess Adrianne Ho

No one will reject Yan Hao’s long legs and hot hot girls, just like no one can stand up to the body and wear a semi-nude swimsuit, the absolute temptation of the sexy body.

Adrianne Ho, known as the sweat goddess, brought her 30th birthday last month.

Compared with the one that relied on the unique men’s clothing match, she became the Supreme model. She is still the one who can get tens of thousands of praises in the ins with a cool swimsuit.

It was only that Adrianne, who had only spurted her body and hooked her eyes, could let her all the upper body official website “sold out” for a second.

Although Adrianne’s ins still has the shadow of the Sup singles in the season, the careful friends should have discovered that our goddess has long since changed its mind.

Because she is not the first time to quietly take off the Supreme items, sneak into the hottest cheap Stone Island.

In this year’s trip to Japan, the goddess repeated the same functional trousers three times.

This street brand from Italy, Stone Island, can capture Athena’s brand three times in a row by capturing the heart of the goddess?

To know that the street culture is in the United States, the American people speak the street slang, the American Jordan makes the Air Jordan fire all over the world, and the absolute KOL Kanye West is the pure American.

In such a big environment, the British street culture is rising, constantly challenging the status of the “Old King”.

The momentum of the Palace is almost equal to Supreme, and Stone Island has long been popular in the United States, becoming the most talked about brand in the INS.

The design of Stone Island, known as the “Stone Island” by Chinese fans, was inspired by the excitement of the football hooligans used to avoid the police and security guards in the 1980s.

Earlier with Supreme joint series

They are covered in the face of the home team’s graffiti, a collar high into the breathable jacket and old-fashioned sweatpants, so that they dare to sit in the manager’s room in the morning to drink hot cocoa, the big boss and away team fans who work on their own work. In the streets of London, a deadly battle.

Because they are the last batch of “Red Army” professional football gangs in the Manchester United club in the 1980s.

Of course, this is why Stone Island was originally only available in Europe, and Stone Island’s “masculine tough guy + functional military” style has also brought a large number of outdoor sports fans.

Waiting for this year’s 19ss series, not only the classic tooling trousers are frequently worn by the goddess Adrianne, the excellent military design and the comfortable material of sportswear.

Coupled with the application of cutting-edge metal nylon fabrics, Stone Island is known for its “function” and “pioneer” design. There are also a few celebrities on the upper body of Stone Island.

Increase the chance of buying the original price! Supreme x Stone Island official release update!

Just yesterday we updated the official cooperation catalogue of Supreme and cheap Stone Island and the overall appearance of the clothing. In terms of the style design released, the collaboration between the two parties was inspired by Stone Island’s use of the lightweight Silk Light fabrics that were favored in the early 1980s, and the styles were also from vests such as outdoor jacket hoodies and short-sleeved shorts. The outdoor accessories are fully covered in style. Yesterday we reported that the Supreme x Stone Island will be on sale at the Supreme online store on March 14th. According to the latest news from Stone Island, the following Supreme x Stone Island joint series will be held on March 16th. Will be registered in the official Stone Island official store and the global online official website, which means that the chances of buying the joint-stock series at the original price will be greatly improved, and interested friends can prepare to start ~

Supreme x Stone Island, can’t you buy?

Let you master the latest trend information

It is hereby stated that this column is broadcasted by the news commissioner Teng & Xiong.

Supreme x Stone Island Brand New Series #

The news of the early cooperation with Timberland was just announced, and the New York trend unit Supreme has a new work. This time the partner is both a popular star and an “old friend” of Sup, which is the Italian function brand cheap Stone Island.

This time, the 19th spring and summer co-branded series of the two sides also received much attention. Among them, we can see that Stone Island’s innovative fabric technology has been used together, coupled with the trend color of Supreme, becoming the best choice for this spring and summer trend lovers.

In addition to lightweight jackets, functional trousers, and 6-Panel hats, camouflage jackets, tooling vests, bags, and fisherman hats are also worthy of attention. The level of products is very rich.

It is reported that Supreme x Stone Island 2019 spring and summer joint series will be sold on Supreme stores and official website on March 14th. Local friends are clearing up the team!

Stone Island, which is not co-branded with Supreme, is equally strong in autumn and winter!

Cheap Stone Island, which has always stood at the tip of the topic, is not only the partner of many trending units, but also the ones that are launched. In a recent update, Stone Island created the latest 2019 Fall/Winter “Icon Imagery” series. In response to the cold demand of autumn and winter this year, jackets, sweaters, down jackets and other items are covered, and the appearance of reflective and waterproof performance is also the highlight. In addition, the rich color matching seems to explain the brand’s relatively young and trendy positioning, and it is also more friendly. The entire 2019 autumn and winter series is still quite rich, so please pay attention to the brand’s later sales.


After 10 years in Italy, Stone Island will enter the Kerry Centre in Hangzhou.

On September 10th, Italian high-end function brand cheap Stone Island will land in Hangzhou Kerry Center.

Founded in 1982, it aims to feature a unique casual wear brand featuring unique research on fibers and fabrics. Founded by Massimo Osti, the principal is also a guy who loves military equipment very much. He has been active in the Italian market, and likes Nigel Carbon in the UK to study and collect military uniforms from ancient times to the present.

After his establishment of Stone Island, he has been working on fabrics, coatings and post-processing. He has developed more than 6,000 dyeing methods in the past 30 years. Since Carlo Rivetti was the brand creative director, he has made the brand’s ultimate function more fashionable. The young type is presented, the madness is global.

In 1999, the Stone Island flagship store of the same series was re-adjusted and opened. The entire store consists of luminescent fiberglass rods, oak and carbon fiber embedded stainless steel floating floors. In September of the same year, the Milan store opened at 12 Corso Venezia Street; in December, the London store opened at 46 Beak Street in the heart of Soho. In 2005 and 20006, the flagship store in Rome and the Verona store also opened.

On September 14, 2007, Stone Island officially landed in China, and held the 2007 autumn and winter fashion show in Shanghai Zhuyuan. For example, Fang Jun, Fei Wei, and Zeng Zhichao, who made a special trip from Hong Kong to the catwalk, will be performed by 13 famous Chinese and Hong Kong male models. Set of brand new autumn and winter menswear.

Currently, it has flagship stores in major cities including London, Paris, Germany, South Korea, Vienna, Rome, and Milan.

Supreme x Stone Island is on sale again, so what is Stone Island?

Wherever cheap Stone Island appears, the word “function” and the iconic nautical compass will surely appear.

Speaking of Stone Island, entering the public eye does not rely on hype, just like this, with the strength, squeeze into the forefront of the functional clothing industry.

So what exactly is Stone Island?

Italian leisure brand C.P. Designer Massimo Osti – a heavy standby uniform. Therefore, in the design of the main line of clothing, opened a new military functional clothing branch line – Stone Island.

The main line of the main line of apparel, after the use of new materials, has received much attention. As it does not match the main brand C.P. series products, it has become a brand new brand, focusing on creating functional clothing.

As Carlo Rivetti, creative director of Stone Island, says: “The name “Stone Island” comes from chance, probably from a double-faced truck hooded top and a resin-coated blue one. One side is red and it seems to have nothing to do with fashion. We tried various methods to transform it, hoping to make it look more tough, so we washed it with stone, and the result was unexpectedly good. We haven’t seen such a design before, and it looks like the sturdy fabric is still soft. It is not only unusual to wear it with a dazzling appearance. ”

Let’s take a look at some of the different seasons of Stone Island in the past 4 years.

Stone Island 13 FW

Using a variety of colors, clothing covers a wide range of functional items such as jackets, sweaters, jackets, hoodies, pants and down jackets. The secret of Stone Island’s success is the material.

In 85 years, the military cotton “Raso Gommato” first migrated to trendy clothing with a polyurethane coating on its surface or underlying. It is amazing in harsh environments such as wear and high temperatures. Performance, it goes without saying.

In the early 1990s, “Ice Jacket” appeared, and thermal materials began to be used on clothing. Through the change of body temperature, the change of ambient temperature will bring the concept of “discoloration” above the color of clothing. It has been used until now and has become one of the signs.

In the late 1990s, a new type of nylon canvas appeared on the choice of apparel materials. Further improve wear resistance.

In the following years, based on the above three, through the re-engineering, at the same time continue to develop new materials and add multi-color to comply with the trend, making Stone Island gradually become the fashion industry. The subsequent road of joint names has also become natural.

Supreme has always had a good relationship with Stone Island. Street-born Supreme is very optimistic about the functional clothing that Stone Island has always admired. Incorporating Supreme’s favorite flowers and camouflage elements to create a season-old rush. Stone Island also unreservedly applies the brand’s unique garment technology to joint works, allowing the brand’s consistent functionality to be extended.

Supreme x Stone Island has gradually become the benchmark for the Supreme joint series, and we look forward to the more surprises that the two will bring us next.

Italian footwear brand Diemme is also an old friend of Stone Island. Integrating Stone Island’s functionality into Diemme’s high-quality aristocratic lineage, it’s unprecedented in terms of shoe quality and usability. A variety of shoes are available for different occasions.

It is worth mentioning that Stone Island is easy to handle in different shoe boots. Waterproofness, warmth retention, etc. are brought to the shoes of different styles, so that the shoes have a sense of function while maintaining high quality.

Diemme x Stone Island 2016 Fall Winter Joint Waterproof Combat Boot

Stone Island has been working with NikeLab for only two years and is also published as “Windrunner”. Although the coverage of the product is not large, the quality of the product is as high as Stone Island.

With the Nike ACG standing with a height, the same main “function” word. NikeLab x Stone Island has a better material selection because Stone Island has exclusive technology to push sports and functions to a whole new level.

After experiencing the joint name of multi-brand and multi-type products, Stone Island has also enriched its brand mainline and gradually developed into a trend-type functional brand. The solid foundation of the 30-year accumulation is the steady rise of the brand.

So what exactly is Stone Island, do you have an answer?

What are your expectations for this time Supreme x Stone Island?